The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.

Bibliographic Details
Main Author: Blank, Steven G. (Steven Gary)
Language:English
Published: [California] : S. G. Blank, 2007.
Edition:Third edition.
Subjects:
Entrepreneurship.
New products.
Relationship marketing.
Business planning.
Physical Description:x, 281 pages : illustrations ; 24 cm
Variant Title:
4 steps to the epiphany.
Format: Book
Contents:
  • The hero's journey
  • The path to disaster : the product development model
  • The path to epiphany : the customer development model
  • Customer discovery
  • Customer validation
  • Customer creation
  • Company building.