Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pione...
Main Author: | Perreault, William D., Jr |
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Other Authors: |
Cannon, Joseph P. (Assistant professor of marketing) McCarthy, E. Jerome (Edmund Jerome) |
Language: | English |
Published: |
New York, NY :
McGraw-Hill Irwin,
[2014]
|
Edition: | 19th edition. |
Subjects: | |
Local Note: |
MSU Stanley C. and Selma D. Hollander Faculty Book Collection |
Physical Description: | xl, 725, G11 pages : color illustrations ; 29 cm |
Format: | Book |