Wired TV : laboring over an interactive future / edited by Denise Mann.

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Bibliographic Details
Other Authors: Mann, Denise (Editor)
Language:English
Published: New Brunswick, New Jersey : Rutgers University Press, [2014]
Subjects:
Television broadcasting > United States.
Interactive television > United States.
Social media > United States.
Mass media > United States.
Interactive television.
Mass media.
Social media.
Television broadcasting.
United States.
Physical Description:viii, 296 pages : illustrations ; 23 cm
Variant Title:
Wired television.
Format: Book
Contents:
  • Introduction: When television and new media work worlds collide / Denise Mann
  • Authorship up for grabs: decentralized labor, licensing, and the management of collaborative creativity / Derek Johnson
  • In the game: the creative and textual constraints of licensed videogames / Jonathan Gray
  • Going pro: gendered responses to the incorporation of fan labour as user-generated content / Will Brooker
  • Labor of love: charting The L word / Julie Levin Russo
  • The labor behind the lost ARG: WGA's tentative foothold in the digital age / Denise Mann
  • Post-network reflexivity: viral marketing and labor management / John T. Caldwell
  • Fan creep: why brands suddenly need "fans" / Robert V. Kozinets
  • Outsourcing The Office / M.J. Clarke
  • Convergent ethnicity and the neo-platoon show: recombining difference in the postnetwork era / Vincent Brook
  • Translating telenovelas in a neo-network era: finding an online home for MyNetwork soaps / Katynka Z. Martínez
  • The reign of the "Mothership": transmedia's past, present, and possible futures / Henry Jenkins.