Consumer democracy : the marketing of politics / Margaret Scammell, London School of Economics.

"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discou...

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Bibliographic Details
Uniform Title:Communication, society, and politics.
Main Author: Scammell, Margaret
Language:English
Published: New York, NY USA : Cambridge University Press, 2014.
Series:Communication, society, and politics.
Subjects:
Advertising, Political.
Marketing > Political aspects.
Public relations and politics.
Communication in politics.
Campaign management.
Political campaigns.
POLITICAL SCIENCE / General.
Physical Description:xxiv, 213 pages : illustrations ; 22 cm.
Format: Book

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