A kind of magic : the political marketing of the ANC / Rushil Ranchod.

"The story begins in 1955 with the adoption of the Freedom Charter, which became the platform on which the ANc subsequently constructed its image and its appeal. It was in exile, after its banning in 1960, that the ANC took political marketing seriously. There is fascinating evidence of how the ANC'...

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Bibliographic Details
Main Author: Ranchod, Rushil
Language:English
Published: Auckland Park, South Africa : Jacana Media, 2013.
Subjects:
Political culture > South Africa.
Mandela, Nelson, > 1918-2013.
Zuma, Jacob.
African National Congress.
Elections > South Africa.
Advertising, Political > South Africa.
Political campaigns > South Africa.
Marketing > Political aspects > South Africa.
South Africa > Politics and government > 20th century.
South Africa > Politics and government > 21st century.
Physical Description:x, 196 pages : illustrations ; 24 cm
Variant Title:
Political marketing of the African National Congress.
Format: Book

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