Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.

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A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where...

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Bibliographic Details
Main Author: Yarrow, Kit, 1958- (Author)
Language:English
Published: San Francisco, CA : Jossey-Bass, [2014]
Subjects:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Physical Description:x, 214 pages ; 24 cm
Format: Book

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