The Caterpillar way : lessons in leadership, growth, and shareholder value / Craig T. Bouchard and James V. Koch.

Provides a behind-the-scenes look at Caterpillar's rise to global dominance in the construction equipment manufacturing industry, revealing the series of risky business decisions made by the company's management that launched its success.

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Bibliographic Details
Main Author: Bouchard, Craig T.
Other Authors: Koch, James V., 1942-
Language:English
Published: New York : McGraw-Hill Education, [2014]
Subjects:
Physical Description:vi, 361 pages : illustrations ; 24 cm
Format: Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number: HD9710.4.U64 C324 2014
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