Breaking through : implementing disruptive customer centricity / Sandra Vandermerwe.

Bibliographic Details
Main Author:	Vandermerwe, Sandra (Author)
Language:	English
Published:	Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Edition:	2nd edition.
Subjects:	Consumer satisfaction. Customer relations. Organizational change. Organizational effectiveness.
Physical Description:	xvii, 292 pages : illustrations (black and white) ; 24 cm
Variant Title:	Implementing disruptive customer centricity.
Format:	Book

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