Connect with the continent : understanding key consumer trends across the African continent right now / Terry Behan.

Bibliographic Details
Main Author: Behan, Terry (Author)
Other Authors: Silvester, Simon (Dedicatee)
Language:English
Published: Dublin, Ireland ; Saxonwold, South Africa : Afro Celtic Productions, 2014.
Subjects:
Consumer behavior > Africa > Forecasting.
Communication in marketing > Africa.
Branding (Marketing) > Africa.
Physical Description:95 pages : illustrations ; 23 cm
Variant Title:
Understanding key consumer trends across the African continent right now.
Format: Book

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