The effect of cognitive dissonance on the selection of post-decision online reviews : congeniality bias and refutational perspectives / by Yuhua Liang.
Cognitive dissonance theory (Festinger, 1957; Festinger, 1964) posits that individuals may experience cognitive dissonance after they make a decision, and cognitive dissonance is heightened when the decision is important. Individuals may reduce their dissonance by (a) finding information that suppor...
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Language: | English |
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2014.
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Dissertation Note: |
Thesis Ph. D. Michigan State University. Communication 2014. |
Physical Description: | 1 online resource (viii, 73 pages) : illustrations |
Format: | Thesis Electronic eBook |
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