Reverse engineering social media : software, culture, and political economy in new media capitalism / Robert W. Gehl.

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"Robert Gehl's timely critique, Reverse Engineering Social Media, rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. Gehl adeptly uses a mix of softwa...

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Bibliographic Details
Main Author:	Gehl, Robert W.
Language:	English
Published:	Philadelphia, Pennsylvania : Temple University Press, [2014]
Subjects:	SOCIAL SCIENCE / Media Studies. COMPUTERS / Social Aspects / Human-Computer Interaction. TECHNOLOGY & ENGINEERING / History. Online social networks. Social media.
Physical Description:	xii, 222 pages
Format:	Book

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