Candidate-centered campaigns : political messages, winning personalities, and personal appeals / Brian Arbour.

"Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essential first...

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Bibliographic Details
Main Author:	Arbour, Brian (Author)
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	Political campaigns > United States > Psychological aspects. Political candidates > United States > Psychology. Personality and politics > United States. Political psychology > United States. Campaign management > United States. POLITICAL SCIENCE / Political Process / Elections. POLITICAL SCIENCE / History & Theory. POLITICAL SCIENCE / Political Process / Leadership.
Physical Description:	xvii, 204 pages ; 23 cm
Format:	Book

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