Candidate-centered campaigns : political messages, winning personalities, and personal appeals / Brian Arbour.

"Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essential first...

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Bibliographic Details
Main Author: Arbour, Brian (Author)
Language:English
Published: New York : Palgrave Macmillan, 2014.
Edition:First edition.
Subjects:
Political campaigns > United States > Psychological aspects.
Political candidates > United States > Psychology.
Personality and politics > United States.
Political psychology > United States.
Campaign management > United States.
POLITICAL SCIENCE / Political Process / Elections.
POLITICAL SCIENCE / History & Theory.
POLITICAL SCIENCE / Political Process / Leadership.
Physical Description:xvii, 204 pages ; 23 cm
Format: Book
Contents:
  • Machine generated contents note:
  • 1. The Role of the Candidate in Campaign Messages
  • 2. Why Campaigns Use Candidate-Centered Messages
  • 3. Candidates and Campaign Planning
  • 4. The Use of Candidate-Centered Appeals
  • 5. The Types of Candidate-Centered Appeals
  • 6. Candidate-Centered Appeals and Personal Issues
  • 7. The Effect of Candidate-Centered Appeals
  • 8. Candidate-Centered Appeals and Citizens.