The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop / Dr. David Lewis.
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the...
| Main Author: | |
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| Language: | English |
| Published: |
London :
Nicholas brealey,
2013.
London : Nicholas Brealey, 2013. |
| Subjects: | |
| Physical Description: | 298 pages : illustrations ; 23 cm |
| Format: | Book |
Contents:
- Machine generated contents note: 1.When Science Met Selling
- 2.Hidden Persuaders That Shape the Way We Shop
- 3."I Know What You're Thinking!"
- 4.Why Shopping Isn't "All in the Mind"
- 5.Inside the Buying Brain
- 6.The Persuasive Power of Atmospherics
- 7.Brand Love: The Engineering of Emotions
- 8.The Power of Subliminal Priming and Persuasion
- 9.When Your Television Watches You
- 10.The Marketing Power of Mobile Media
- 11.The Ultimate Brain Sell
- 12.Let the Buyer Be Aware.