Engaging customers using big data : how marketing analytics are transforming business / Arvind Sathi.

"Big Data is rapidly transforming a number of business functions across many industries. The biggest transformation is in how we market to our customers. This book shows marketers today how to seek small samples from their customers to observe their behavior, predict changes, and act using a series...

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Bibliographic Details
Main Author:	Sathi, Arvind (Author)
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	Marketing > Management. Marketing > Data processing. Internet marketing. Consumer behavior. Marketing research. Big data. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Research.
Physical Description:	xiv, 215 pages : illustrations ; 25 cm
Format:	Book

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