All in startup : launching a new idea when everything is on the line / Diana Kander.
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its c...
Main Author: | |
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Language: | English |
Published: |
Hoboken, New Jersey :
Wiley,
[2014]
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Subjects: | |
Physical Description: | xviii, 284 pages ; 24 cm |
Format: | Book |
Summary: |
"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- Provided by publisher. |
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Call Number: | HB615 .K355 2014 |
ISBN: | 9781118857663 (hardback) 1118857666 (hardback) |