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140110s2014 nju 000 0 eng |
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|a 2013050101
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|a 9781118857663 (hardback)
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|a 1118857666 (hardback)
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|a (CaEvSKY)sky258659843
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|b .K355 2014
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|a 658.1/1
|2 23
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| 100 |
1 |
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|a Kander, Diana.
|0 http://id.loc.gov/authorities/names/n2014001992
|
| 245 |
1 |
0 |
|a All in startup :
|b launching a new idea when everything is on the line /
|c Diana Kander.
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| 264 |
|
1 |
|a Hoboken, New Jersey :
|b Wiley,
|c [2014]
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| 300 |
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|a xviii, 284 pages ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 505 |
0 |
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|a First appearances can be deceiving -- You're not fooling anyone -- You can't sell anything by doing all of the talking -- It's how well you lose, not how well you win, that determines whether you get to keep playing -- The real pros don't play every hand -- Vanity metrics can hide the real numbers that matter to your business -- You won't find a mentor if you don't ask -- Put your customers and their needs before your vision for a solution -- Don't gamble : use small bets to find opportunities -- even experts need to prepare for new terrain -- People don't buy visionary products; they buy solutions to their problems -- Only customers can tell you if you've found a problem worth solving -- Hoping and praying for luck is not a strategy -- It's never too late to test your assumptions -- The secret to customer interviews is nonleading, open-ended question -- The only way to get good at customer interviews is to practice -- Finding out your assumptions were wrong is just as valuable as proving them right -- Don't pivot to a new idea without testing your new assumptions -- Save your chips for when you'll need the least amount of luck to win -- Successful entrepreneurs recognize failure, fold, and live to fight another day -- Test your assumptions before committing any resource to an idea -- Luck can be engineered if you take emotion out of the equation -- Every successful entrepreneur has more failures than successes -- The harder you work, the luckier you'll get -- Opportunities to find prospective customers are everywhere : you just have to look -- The best feedback from potential customers comes from meticulous interviews -- Recognize the vanity metrics to avoid big losses -- Keep interviewing customers until you find a migraine problem worth solving -- People can't help themselves from sharing when you bring up a migraine problem -- Stay objective in your interviews whether you are getting good or bad news -- Nothing else matters until you can prove that customers want your product -- Luck makers seek out new experience and find opportunities where ever they go -- Luck is not a good strategy for poker or business : It's the outcome of a good strategy -- To prove demand, find the shortest path to the ultimate customer action -- Prepare for bad luck by building up reserves -- Fear and inaction are the two greatest threats to your business idea -- Understand your tendencies on tilt so that you can compensate for them -- There is no mistaking it when you uncover migraine problems worth solving -- Get comfortable with being wrong -- Don't go all-in without confirming your assumptions through smaller bets -- Second chances are rare : make sure you get it right the first time around -- Even when you find a migraine problem, crafting a solution requires vigilance and readjustment -- Don't commit all-in until you prove that customers want your product and there's a business model to support it -- The strength of your initial idea, or starting hand, is always relative.
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| 520 |
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|a "A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--
|c Provided by publisher.
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| 650 |
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0 |
|a Entrepreneurship.
|0 http://id.loc.gov/authorities/subjects/sh85044149
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| 650 |
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0 |
|a New business enterprises.
|0 http://id.loc.gov/authorities/subjects/sh85091252
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Entrepreneurship.
|2 bisacsh
|
| 776 |
0 |
8 |
|i Online version:
|a Kander, Diana.
|t All in startup
|d Hoboken, New Jersey : Wiley, [2014]
|z 9781118857762
|w (DLC) 2014001124.
|
| 907 |
|
|
|y .b106371654
|b 210208
|c 141203
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|s 03a72a2a-3efb-5a12-9092-ce76cbe379df
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HB615 .K355 2014
|h Library of Congress classification
|i Printed Material
|m 31293007178753
|n 1
|
