Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America / Elizabeth McKenna, Hahrie Han ; foreword by Jeremy Bird.

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"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever b...

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Bibliographic Details
Main Authors: McKenna, Elizabeth (Author)
Han, Hahrie (Author)
Other Authors: Bird, Jeremy (Writer of supplementary textual content)
Language:English
Published: New York : Oxford University Press, [2014]
Subjects:
Obama, Barack.
2008 - 2012
Presidents > United States > Election > 2008.
Presidents > United States > Election > 2012.
Political campaigns > United States.
Political participation > United States.
POLITICAL SCIENCE / Government / National.
Political campaigns.
Political participation.
Political science.
Presidents > Election.
POLITICAL SCIENCE / Political Process / Elections.
United States > Politics and government.
United States.
Physical Description:xx, 248 pages : illustrations ; 24 cm
Format: Book

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