Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

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"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

Bibliographic Details
Main Author: Watkins, Alexandra
Language:English
Published: San Francisco, CA : BK/Berrett-Koehler Publishers, Inc., [2014]
Subjects:
Branding (Marketing)
Brand name products.
BUSINESS & ECONOMICS / General.
Physical Description:x, 98 pages ; 22 cm
Format: Book
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