The innovator's method : bringing the lean start-up into your organization / Nathan Furr, Jeff Dyer.
"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional manager...
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| Language: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
©2014.
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| Physical Description: | ix, 268 pages : illustrations ; 25 cm |
| Format: | Book |