Connect : how to use data and experience marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level...

Full description

Bibliographic Details
Main Author: Petersen, Lars Birkholm
Other Authors: Person, Ron, 1948-
Nash, Christopher
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Subjects:
Internet marketing.
Customer relations.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
Physical Description:xvii, 253 pages : illustrations ; 24 cm
Format: Book

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