Shopper marketing and the role of in-store marketing / edited by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält.

Bibliographic Details
Uniform Title:	Review of marketing research ; v. 11.
Other Authors:	Grewal, Dhruv (Editor) Roggeveen, Anne L. (Editor) Nordfält, Jens (Editor)
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2014.
Edition:	First edition.
Series:	Review of marketing research ; v. 11.
Subjects:	Marketing. Consumers > Decision making. Advertising, Point-of-sale.
Physical Description:	xxi, 220 pages : illustrations ; 23 cm.
Format:	Book

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