Shopper marketing and the role of in-store marketing / edited by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält.
Uniform Title: | Review of marketing research ;
v. 11. |
---|---|
Other Authors: | |
Language: | English |
Published: |
Bingley, UK :
Emerald Group Publishing Limited,
2014.
|
Edition: | First edition. |
Series: | Review of marketing research ;
v. 11. |
Subjects: | |
Physical Description: | xxi, 220 pages : illustrations ; 23 cm. |
Format: | Book |
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