Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler.

"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak...

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Bibliographic Details
Main Author:	Butler, David (Designer)
Other Authors:	Tischler, Linda
Language:	English
Published:	New York, NY : Simon & Schuster, 2015.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Technological innovations > Management. Organizational effectiveness. Strategic planning. Entrepreneurship. Coca-Cola Company. BUSINESS & ECONOMICS / Development / General. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Corporate & Business History.
Physical Description:	xiv, 237 pages : illustrations ; 24 cm
Format:	Book

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