Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and ser...

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Bibliographic Details
Main Authors:	Osterwalder, Alexander (Author) Pigneur, Yves (Author) Bernarda, Greg (Author) Smith, Alan, 1982- (Author)
Language:	English
Published:	Hoboken : John Wiley & Sons, [2014]
Series:	Strategyzer series.
Subjects:	Customer services > Management. Quality control. Production management > Quality control. Business planning. Strategic planning. Customer relations. BUSINESS & ECONOMICS > Quality Control. Kundenorientierung. Produktentwicklung. Dienstleistungsangebot. Produktgestaltung.
Physical Description:	xxv, 290 pages : color illustrations ; 19 x 25 cm.
Format:	Book

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