Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

Bibliographic Details
Uniform Title:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Other Authors: Bowen, Gordon, 1950-
Ozuem, Wilson, 1974-
Language:English
Published: Hershey, PA : Business Science Reference, [2015]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Internet marketing > Social aspects.
Online social networks.
Social media.
Marketing > Social aspects.
Physical Description:xx, 406 pages : illustrations ; 29 cm.
Format: Book

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