The Old rush : marketing for gold in the age of aging / Peter Hubbell ; foreword by Jane Pauley.

"The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who w...

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Bibliographic Details
Main Author:	Hubbell, Peter (Peter B.) (Author)
Other Authors:	Pauley, Jane, 1950- (Writer of supplementary textual content)
Language:	English
Published:	Greenwich, CT : LID Publishing Inc., [2014]
Subjects:	Baby boom generation > United States. Target marketing. Marketing. Consumer behavior > United States.
Physical Description:	xx, 166 pages : illustrations ; 23 cm
Format:	Book

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