The Old rush : marketing for gold in the age of aging / Peter Hubbell ; foreword by Jane Pauley.
"The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who w...
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Language: | English |
Published: |
Greenwich, CT :
LID Publishing Inc.,
[2014]
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Physical Description: | xx, 166 pages : illustrations ; 23 cm |
Format: | Book |
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