The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

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The world of advertising has become inundated with marketing for teenagers. This episode of Frontline explores the pop culture manipulated and created by corporate America for the American youth.

Bibliographic Details
Uniform Title:Rovi Media Collection. Movies.
Rovi K-12 education materials.
Corporate Authors: 10/20 Productions
WGBH Educational Foundation
WGBH (Television station : Boston, Mass.)
PBS Home Video
Other Authors: Goodman, Barak (Producer, Director)
Goodman, Rachel Dretzin (Producer, Screenwriter)
Rushkoff, Douglas (Host)
Language:English
Language and/or Writing System:
Closed captioned for the hearing impaired.
Published: [Boston, Mass.] : WGBH Educational Foundation : Distributed by PBS Home Video, 2005, ©2001.
Series:Rovi Media Collection. Movies.
Rovi K-12 education materials.
Subjects:
Teenage consumers > United States.
Advertising and youth > United States.
Mass media and teenagers > United States.
Marketing > Moral and ethical aspects > United States.
Marketing > Social aspects > United States.
Popular culture > United States.
Documentary television programs.
Advertising and youth.
Marketing > Moral and ethical aspects.
Marketing > Social aspects.
Mass media and teenagers.
Popular culture.
Teenage consumers.
United States.
Genre:
Documentary television programs.
Physical Description:1 videocdisc (60 min.) : sound, color ; 4 3/4 in.
Variant Title:
Frontline : the merchants of cool.
Other Uniform Title:Frontline (Television program)
Format: Video DVD
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