Hacking the electorate : how campaigns perceive voters / Eitan D. Hersh.

"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what camp...

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Bibliographic Details
Main Author: Hersh, Eitan (Author)
Language:English
Published: New York, NY : Cambridge University Press, 2015.
Subjects:
Campaign management > United States.
Political campaigns > United States.
Voting > United States.
POLITICAL SCIENCE / Government / General.
Campaign management.
Political campaigns.
Voting.
United States.
Physical Description:ix, 261 pages ; 23 cm
Format: Book

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