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00000cam a2200000 i 4500 |
| 001 |
in00005528863 |
| 003 |
OCoLC |
| 005 |
20220616134951.0 |
| 008 |
150629t20152015caua b 001 0 eng |
| 010 |
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|a 2015019518
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| 020 |
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|a 9781440838385
|q (hardback)
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| 020 |
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|a 1440838380
|q (hardback)
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| 020 |
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|z 9781440838392
|q (e-book)
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| 035 |
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|a (OCoLC)895731423
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d BTCTA
|d BDX
|d YDXCP
|d OCLCF
|d GZT
|d CDX
|d GZN
|d KSU
|d UtOrBLW
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| 042 |
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|a pcc
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HF5415.1265
|b .S28 2015
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| 082 |
0 |
0 |
|a 658.8/72
|2 23
|
| 100 |
1 |
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|a Saucet, Marcel,
|e author.
|0 http://id.loc.gov/authorities/names/n2015040651
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| 245 |
1 |
0 |
|a Street marketing :
|b the future of guerrilla marketing and buzz /
|c Marcel Saucet ; foreword by Derrick Borte.
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| 264 |
|
1 |
|a Santa Barbara :
|b Praeger,
|c [2015]
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| 264 |
|
4 |
|c ©2015
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| 300 |
|
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|a xiii, 191 pages :
|b illustrations ;
|c 25 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 173-177) and index.
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| 505 |
0 |
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|a Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating buzz -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.
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| 520 |
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|a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
|c Provided by publisher.
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| 520 |
|
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|a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
|c Provided by publisher.
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| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028
|
| 650 |
|
0 |
|a Target marketing.
|0 http://id.loc.gov/authorities/subjects/sh94006407
|
| 650 |
|
0 |
|a Consumers' preferences.
|0 http://id.loc.gov/authorities/subjects/sh85031496
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| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Marketing / General.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Advertising & Promotion.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
|2 bisacsh
|
| 650 |
|
7 |
|a Consumers' preferences.
|2 fast
|0 (OCoLC)fst00876441.
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 (OCoLC)fst00977272.
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 (OCoLC)fst01093590.
|
| 650 |
|
7 |
|a Target marketing.
|2 fast
|0 (OCoLC)fst01143138.
|
| 700 |
1 |
|
|a Borte, Derrick,
|d 1967-
|e writer of foreword.
|0 http://id.loc.gov/authorities/names/no2010126954
|
| 907 |
|
|
|y .b117557596
|b 210211
|c 151130
|
| 998 |
|
|
|a bu
|b 151221
|c m
|d a
|e -
|f eng
|g cau
|h 0
|i 2
|
| 994 |
|
|
|a 92
|b EEM
|
| 999 |
f |
f |
|i 16af9805-6c93-577b-beaa-24bf9959466a
|s 88f8d3c8-2541-5496-9ccf-64b40249a0eb
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.1265 .S28 2015
|h Library of Congress classification
|i Printed Material
|m 31293007288222
|n 1
|
