Asking questions : the definitive guide to questionnaire design-- for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, an...
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| Language: | English |
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San Francisco, CA :
Jossey-Bass,
[2004]
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| Edition: | Revised edition. |
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| Physical Description: | xvi, 426 pages ; 23 cm |
| Format: | Book |
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