Asking questions : the definitive guide to questionnaire design-- for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.

"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, an...

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Bibliographic Details
Main Author: Bradburn, Norman M.
Other Authors: Sudman, Seymour
Wansink, Brian
Language:English
Published: San Francisco, CA : Jossey-Bass, [2004]
Edition:Revised edition.
Subjects:
Social sciences > Research.
Questionnaires.
Social Sciences.
Surveys and Questionnaires.
Enquêtes.
Methodologie.
Onderzoeksmethoden.
Vragenlijsten.
Sciences sociales > Recherche.
Demoskopie.
Empirische Sozialforschung.
Fragebogen.
Methode.
Umfrage.
Genre:
Umfrage.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:xvi, 426 pages ; 23 cm
Format: Book
Contents:
  • Part I: Strategies for asking questions. The social context of question asking
  • Part II: Tactics for asking questions. Asking nonthreatening questions about behavior
  • Asking threatening questions about behavior
  • Asking questions about attitudes and behavioral intentions
  • Asking and recording open-ended and closed-ended questions
  • Asking questions that measure knowledge
  • Asking questions that evaluate performance
  • Asking psychographics questions
  • Asking standard demographic questions
  • Part III: Organizing and designing questionnaires
  • Questionnaires from start to finish
  • Asking question FAQs.