Get out the vote : how to increase voter turnout / Donald P. Green , Alan S. Gerber.

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Analyzes methods for targeting potential supporters and getting them to the polls, especially in smaller-scale political contests.

Bibliographic Details
Main Author: Green, Donald P., 1961-
Other Authors: Gerber, Alan S.
Language:English
Published: Washington, D.C. : Brookings Institution Press, [2015]
Edition:Third edition.
Subjects:
Political campaigns > United States.
Campaign management > United States.
Voter turnout > United States.
Physical Description:ix, 225 pages : illustrations ; 23 cm
Format: Book
Contents:
  • Introduction : why voter mobilization matters
  • Evidence versus received wisdom
  • Door-to-door canvassing
  • Leaflets and signage
  • Direct mail
  • Commercial phone banks, volunteer phone banks, and robo calls
  • Electronic mail, social media, and text messaging
  • Using events to draw voters to the polls
  • Using mass media to mobilize voters
  • Voter registration and voter turnout
  • Strategies for effective messaging
  • What works, what doesn't, and what's next
  • Appendixes. Meta-analysis of door-to-door canvassing experiments ; Meta-analysis of direct mail experiments ; Meta-analysis of phone-calling experiments.