Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase / by Patrcie Marie Katrak.

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Bibliographic Details
Main Author: Katrak, Patrice Marie
Language:English
Published: [2000], ©2000.
Subjects:
Consumer behavior.
Consumers > Attitudes.
Advertising > Psychological aspects.
Dissertation Note:
Thesis Ph. D. Michigan State University. College of Communications Arts and Sciences, Mass Media Program 2000.
Physical Description:xvi, 225 leaves : illustrations ; 29 cm
Format: Thesis Microfilm Book

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