Consumer learning and 3-D ecommerce : the effects of sequential exposure of a virtual experience relative to indirect and direct product experience on product knowledge, brand attitude and purchase intention / by Terry M. Daugherty.

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Bibliographic Details
Main Author:	Daugherty, Terry M.
Language:	English
Published:	2001.
Subjects:	Electronic commerce. Internet marketing. Internet advertising. Consumers > Attitudes.
Dissertation Note:	Thesis Ph. D. Michigan State University. College of Communication Arts & Sciences, Mass Media Ph. D. Program 2001.
Physical Description:	viii, 101 leaves ; 29 cm
Variant Title:	Consumer learning and three-dimensional decommerce. [Other title]
Format:	Thesis Microfilm Book

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