The effects of banner ad size and time cost on brand attitude and click-through / by Euijing Ahn.

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Bibliographic Details
Main Author: Ahn, Euijin
Language:English
Published: 2001.
Subjects:
Internet advertising.
Advertising media planning.
Brand choice.
Dissertation Note:
Thesis Ph. D. Michigan State University. Mass Media Ph. D. Program 2001.
Physical Description:viii, 87 leaves : illustrations ; 29 cm
Format: Thesis Microfilm Book
Description
Note:Microform.
Call Number:Ahn, E - 1 fiche
Bibliography Note:Includes bibliographical references (leaves 83-87).
Reproduction Note:
Microfiche. Ann Arbor, Mich. : University Microfilms, 2001. 1 microfiche ; 11 X 15cm.