What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV / by Karan J. Wyre.

Bibliographic Details
Main Author:	Wyre, Karan J.
Language:	English
Published:	2001.
Subjects:	Television advertising. Direct marketing. Consumers > Attitudes.
Dissertation Note:	Thesis Ph. D. Michigan State University. College of Communication Arts and Sciences 2001.
Physical Description:	x, 171 leaves : illustrations ; 29 cm
Format:	Thesis Microfilm Book

What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV

Authors: Wyre, Karan J.
Published: 2001

Physical Description: x, 171 leaves : illustrations ; 29 cm, Also available as microform.

Thesis Book