Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

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"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead an...

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Bibliographic Details
Main Author: Everett, Lesley (Author)
Language:English
Published: London ; Philadelphia : KoganPage, 2016.
Subjects:
Branding (Marketing)
Social responsibility of business.
Corporate culture.
Consumer behavior.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Management.
Physical Description:xii, 192 pages : illustrations ; 23 cm
Format: Book

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