Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identitie...

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Bibliographic Details
Main Author: Slade, Catharine (Author)
Language:English
Published: London : Laurence King Publishing, 2016.
Subjects:
Brand name products.
Branding (Marketing)
Trademarks > Design.
Advertising > Brand name products.
Werbung.
Marke.
Markenimage.
Werbegraphik.
Physical Description:160 pages : illustrations (chiefly colour) ; 23 cm
Format: Book
Contents:
  • Branding basics
  • Brand anatomy
  • Brand strategy
  • The design process
  • Research
  • Analysis
  • Concept development
  • Delivering the final design.