Learning analytics : measurement innovations to support employee development / John R. Mattox II and Mark Van Buren ; with insights from Jean Martin.

"The potential to improve education due to the large amounts of data on learning and learners is unprecedented and has created an information gap in understanding what to do with all the raw data. Providing a framework for understanding how to work with learning analytics, authors John R. Mattox II and Jean Martin show L&D and HR practitioners the power that effective analytics has on building an organization and the impact this power has on performance, talent management, and competitive advantage. Martin and Mattox focus on aligning training with business needs and answering the questions "Is training effective?" and "How can it improved or made more effective?" Beginning with an explanation of what learning analytics is and the business need for it, they move on to applying business intelligence principles, linking learning to impact, connecting training content with business needs, optimizing investments in learning, and placing learning development within the larger scope of talent management. Chapters include case studies from Hilton Hotels, Shell Oil, and American Express to highlight best practice and to provide examples of how companies apply various methodologies across a range of industries"-- Provided by publisher.

"Faced with organizations that are more dispersed, a workforce that is more diverse and the pressure to reduce costs, CEOs and CFOs are increasingly asking what the return on investment is from training and development programmes. Learning Analytics provides a framework for understanding how to work with learning analytics at an advanced level. It focuses on the questions that training evaluation is intended to answer: is training effective and how can it be improved? It discusses the field of learning analytics, outlining how and why analytics can be useful, and takes the reader through examples of approaches to answering these questions and looks at the valuable role that technology has to play. Even where technological solutions are employed, the HR or learning and development practitioner needs to understand what questions they should be asking of their data to ensure alignment between training and business needs. Learning Analytics enables both senior L&D and HR professionals as well as CEOs and CFOs to see the transformational power that effective analytics has for building a learning organization, and the impacts that this has on performance, talent management, and competitive advantage. It helps learning and development professionals to make the business case for their activities, demonstrating what is truly adding value and where budgets should be spent, and to deliver a credible service to their business by providing metrics based on which sound business decisions can be made"-- Provided by publisher.