Asia tourism trends / UNWTO/GTERC.

The "UNWTO/GTERC Asia Tourism Trends 2016 Edition", the third annual report in the series, highlights the rapidly growing tourism sector of Asia and the Pacific. Tourism is a reflection of the socio-economic conditions of the region whose GDP has been growing much faster than the world's average. Th...

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Bibliographic Details
Corporate Authors: World Tourism Organization (Issuing body)
Global Tourism Economy Research Centre (Issuing body)
Other Authors: Rifai, Taleb D., 1949- (writer of foreword.)
Ho, Pansy (writer of foreword.)
Language:English
Language and/or Writing System:
Text in English.
Published: Madrid, Spain : Macau, China : World Tourism Organization (UNWTO) ; Global Tourism Economy Research Centre, 2016.
Edition:2016 edition.
Subjects:
Tourism > Asia.
Tourism > Asia > Statistics.
Tourism > Pacific Area.
Tourism > Pacific Area > Statistics.
Tourism.
Asia.
Pacific Area.
Statistics.
Genre:
Statistics.
Physical Description:127 pages : colour illustrations, maps, portraits ; 30 cm
Variant Title:
UNWTO/GTERC Asia tourism trends
UNWTO/GTERC annual report on Asia tourism trends [Spine title]
Format: Book
Contents:
  • Foreword / Taleb Rifai, Pansy Ho
  • Acknowledgements
  • Executive summary
  • Introduction. Chapter 1 Tourism trends and outlook : Socio-economic environment
  • Inbound tourism
  • Outbound tourism
  • Tourism trends by subregion
  • Tourism prospects. Chapter 2 Embracing the consumer class and the era of the millennial : The emergence of Asia's consumer class
  • The consumer class: focus on China
  • Understanding millennials
  • Recommendations on marketing to the travelling consumer class in Asia. Chapter 3 Investment trends in Asia and the Pacific : Investment in tourism infrastructure in Asia and the Pacific region
  • Investment in tourism human capital development in Asia and the Pacific. Chapter 4 Key tourism agenda in Asia and the Pacific.