Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

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The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. This book...

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Bibliographic Details
Main Author: Struhl, Steven M. (Author)
Language:English
Published: London ; New York, NY : Kogan Page Limited, 2017.
Subjects:
Marketing research.
Consumer behavior.
Artificial intelligence.
Physical Description:xiii, 254 pages : illustrations ; 24 cm
Format: Book

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