Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there is a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. This book...
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| Language: | English |
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London ; New York, NY :
Kogan Page Limited,
2017.
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| Physical Description: | xiii, 254 pages : illustrations ; 24 cm |
| Format: | Book |