Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake / by Kang Li.
"The present research was aimed at investigating the effectiveness of advertising on people's intention to lower sugar intake." -- Abstract.
| Main Author: | |
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| Language: | English |
| Published: |
2016.
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| Subjects: | |
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| Online Access: | |
| Dissertation Note: |
Thesis Ph. D. Michigan State University. Information and Media 2016 |
| Physical Description: | 1 online resource (x, 117 pages) : illustrations |
| Format: | Thesis Electronic eBook |
MARC
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| 100 | 1 | |a Li, Kang |c (Graduate of Michigan State University), |e author. |0 http://id.loc.gov/authorities/names/no2019038891 | |
| 245 | 1 | 0 | |a Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake / |c by Kang Li. |
| 260 | |c 2016. | ||
| 300 | |a 1 online resource (x, 117 pages) : |b illustrations | ||
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| 502 | |g Thesis |b Ph. D. |c Michigan State University. Information and Media |d 2016 | ||
| 504 | |a Includes bibliographical references (pages 101-117). | ||
| 520 | |a "The present research was aimed at investigating the effectiveness of advertising on people's intention to lower sugar intake." -- Abstract. | ||
| 588 | |a Description based on online resource; title from PDF title page (ProQuest viewed on March 12, 2019) | ||
| 650 | 0 | |a Sugar |z United States. |0 http://id.loc.gov/authorities/subjects/sh85129663 | |
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| 650 | 0 | |a Food habits |z United States |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh2008103988 | |
| 650 | 0 | |a Health behavior |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008121464 | |
| 650 | 0 | |a Advertising |x Health |z United States. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Advertising |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh85001159 | |
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