Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake / by Kang Li.
"The present research was aimed at investigating the effectiveness of advertising on people's intention to lower sugar intake." -- Abstract.
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| Language: | English |
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2016.
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| Dissertation Note: |
Thesis Ph. D. Michigan State University. Information and Media 2016 |
| Physical Description: | 1 online resource (x, 117 pages) : illustrations |
| Format: | Thesis Electronic eBook |