The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses / by Jung-Ho Suh.
"Destination branding through social media is crucial to tourists' decision making in the planning stages of travel. Although social media is becoming more important to both destination promotional mix and customer decision making, the social media literature is still emerging, with many gaps in the...
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Language: | English |
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2017.
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Dissertation Note: |
Thesis Ph. D. Michigan State University. Sustainable Tourism and Protected Area Management 2017 |
Physical Description: | 1 online resource (ix, 116 pages) : illustrations (some color) |
Format: | Thesis Electronic eBook |
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