Chief crisis officer : structure and leadership for effective communications response / James F. Haggerty.
"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, a...
Main Author: | |
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Corporate Author: | |
Language: | English |
Published: |
Chicago, Illinois :
ABA,
[2017]
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Subjects: | |
Physical Description: | xx, 227 pages : illustrations ; 24 cm |
Format: | Book |
Summary: |
"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, and tactics, the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond--effectively and efficiently--when the crisis occurs."-- Provided by publisher. |
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Call Number: | HD49 .H28 2017 |
Bibliography Note: | Includes bibliographical references (pages 219-222) and index. |
ISBN: | 9781634251754 163425175X |