|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00005670545 |
| 003 |
OCoLC |
| 005 |
20220616164907.0 |
| 008 |
160831t20162016enk b 001 0 eng |
| 016 |
7 |
|
|a 101691791
|2 DNLM
|
| 020 |
|
|
|a 9781472481634
|q (hbk)
|
| 020 |
|
|
|a 1472481631
|q (hbk)
|
| 020 |
|
|
|z 9781315585185
|q (ebk)
|
| 020 |
|
|
|z 1315585189
|q (ebk)
|
| 035 |
|
|
|a (OCoLC)938995995
|
| 040 |
|
|
|a NLM
|b eng
|e rda
|c NLM
|d YDXCP
|d BDX
|d BTCTA
|d CDX
|d COO
|d JHE
|d TXI
|d GBVCP
|d OCLCO
|d OCLCA
|d A7U
|d UtOrBLW
|
| 043 |
|
|
|a e-sw---
|
| 049 |
|
|
|a EEMR
|
| 050 |
|
4 |
|a HD9665.5
|b .J62 2016
|
| 060 |
0 |
0 |
|a 2016 G-789
|
| 060 |
1 |
0 |
|a QV 736 GS8
|
| 082 |
0 |
4 |
|a 338.4/76151
|2 23
|
| 100 |
1 |
|
|a Johnson, Ericka,
|d 1973-
|e author.
|0 http://id.loc.gov/authorities/names/n2006073085
|
| 245 |
1 |
0 |
|a Glocal pharma :
|b international brands and the imagination of local masculinity /
|c Ericka Johnson, Ebba Sjögren, and Cecilia Åsberg.
|
| 264 |
|
1 |
|a London :
|b Routledge, Taylor & Francis Group,
|c 2016.
|
| 264 |
|
4 |
|c ©2016
|
| 300 |
|
|
|a vi, 125 pages ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Global connections
|
| 504 |
|
|
|a Includes bibliographical references (pages 108-119) and index.
|
| 505 |
0 |
|
|a Introduction: global pharmaceuticalization -- Governing by drugs: conniving patients, beguiled doctors and disciplining drugs -- 'A few good men' are not enough: upsetting general categories with specific knowledge when making reimbursement decisions -- The Swedish medical discourse: impotence, erectile dysfunction and Viagra in Lukartigningen -- Alpha-blockers and a weaker pharmaceutical influence on medical discourse -- Enrolling men, their doctors and partners: individual and collective responses to erectile dysfunction -- Viagra selfhood: pharmaceutical advertising and the visual formations of Swedish masculinity -- Conclusions: global pharma and the Swedish Viagra man.
|
| 520 |
|
|
|a Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, this book offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.
|
| 650 |
|
0 |
|a Pharmaceutical industry
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh2010105989
|
| 650 |
|
0 |
|a Globalization
|x Social aspects.
|0 http://id.loc.gov/authorities/subjects/sh2008115204
|
| 650 |
|
0 |
|a Pharmaceutical industry
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85039713
|
| 650 |
|
0 |
|a Sildenafil
|z Sweden
|x Marketing
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh98000937
|
| 650 |
|
0 |
|a Masculinity in advertising.
|0 http://id.loc.gov/authorities/subjects/sh2003011055
|
| 650 |
1 |
2 |
|a Direct-to-Consumer Advertising.
|
| 650 |
1 |
2 |
|a Sildenafil Citrate
|x therapeutic use.
|
| 650 |
2 |
2 |
|a Erectile Dysfunction
|x drug therapy.
|
| 650 |
2 |
2 |
|a Erectile Dysfunction
|x psychology.
|
| 650 |
2 |
2 |
|a Medicalization.
|
| 650 |
2 |
2 |
|a Masculinity.
|
| 650 |
2 |
2 |
|a Drug Industry
|x methods.
|
| 651 |
|
2 |
|a Sweden.
|
| 650 |
|
0 |
|a Pharmaceutical industry.
|0 http://id.loc.gov/authorities/subjects/sh85039713
|
| 650 |
|
7 |
|a Pharmaceutical industry.
|2 fast
|0 (OCoLC)fst01060129
|
| 650 |
|
7 |
|a Pharmaceutical industry
|x Marketing.
|2 fast
|0 (OCoLC)fst01060160
|
| 650 |
|
7 |
|a Medicalization.
|2 fast
|0 (OCoLC)fst01938420
|
| 650 |
|
7 |
|a Impotence.
|2 fast
|0 (OCoLC)fst00968233
|
| 650 |
|
7 |
|a Globalization
|x Social aspects.
|2 fast
|0 (OCoLC)fst00943547
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industries / General.
|2 bisacsh
|
| 650 |
|
7 |
|8 1.1 x
|a Arzneimittelmarkt.
|2 stw
|
| 650 |
|
7 |
|8 1.2 x
|a Männer.
|2 stw
|
| 650 |
|
7 |
|8 1.3 x
|a Schweden.
|2 stw
|
| 700 |
1 |
|
|a Sjögren, Ebba,
|e author.
|0 http://id.loc.gov/authorities/names/n2016188539
|
| 700 |
1 |
|
|a Åsberg, Cecilia,
|e author.
|0 http://id.loc.gov/authorities/names/n2016188540
|
| 830 |
|
0 |
|a Global connections (Routledge (Firm))
|0 http://id.loc.gov/authorities/names/n2016188587
|
| 907 |
|
|
|y .b122829323
|b 170901
|c 170727
|
| 998 |
|
|
|a mn
|b 170830
|c m
|d a
|e -
|f eng
|g enk
|h 0
|i 2
|
| 994 |
|
|
|a 92
|b EEM
|
| 999 |
f |
f |
|i 297f3472-8c71-53f9-a26b-8bbd0f8ab91f
|s a11d2bdc-3c74-5b54-af3d-41ec5a9b3499
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
|t 0
|e HD9665.5 .J62 2016
|h Library of Congress classification
|i Printed Material
|m 31293035602048
|n 1
|
