Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally.

Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and adver...

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Bibliographic Details
Uniform Title:	Kanopy films.
Corporate Author:	Kanopy (Firm)
Other Authors:	Ericsson, Susan Jhally, Sut Soar, Matt
Language:	English
Published:	[place of publication not identified] : Media Education Foundation, 2000.
Series:	Kanopy films.
Subjects:	Advertising > Motion pictures > United States. Commercialism. Motion picture industry > California > Los Angeles. Motion picture industry > United States. Motion pictures > United States > Marketing. Product placement. Documentary films.
Genre:	Documentary films.
Online Access:	Connect to: A Kanopy streaming video - MSU authorized users (kanopy) Connect to: Cover Image - MSU authorized users
Physical Description:	1 online resource (1 video file, 37 min.)
Format:	Electronic Video

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Online Access

Connect to: A Kanopy streaming video - MSU authorized users (kanopy)
Connect to: Cover Image - MSU authorized users